6 step to branding
yourself
PERSONAL BRANDING 101
Step 1: Define your overall aspirations. Be specific and
clearly define your goals and objectives.
Step 2: Conduct research. How are those who have made it to
where you want to be conducting their personal branding efforts? What can you
learn from what others are doing, be their efforts good or bad? Who are your
biggest competitors and what are they doing to brand themselves?
Step 3: Determine your brand attributes. What do you want
your personal brand to convey? What adjectives do you want people to associate
with you (as the product) and why? In what niche of the market do you want to
become known?
Step 4: Assess your current state. How do people currently
perceive you? How large is the gap between the current you and the person you
want others to perceive you to be? What needs to change and why?
Step 5: Create your game plan. Your game plan should include
more than just branding yourself in social media – it needs to include all
aspects of you, as a product. Defining your plan needs to include the tangible
and intangible characteristics of personal branding including attire, hair,
makeup, behavior, verbal and non-verbal communication.
Your game plan also needs to include the specific social
media aspects you’ll use to convey your new personal brand (such as LinkedIn,
Facebook FB +%, Twitter, blogs, etc.) and how you will use each of those
aspects to build your brand.
Step 6: Manage your brand. Proactively manage all aspects of
your brand, ensuring these aspects are in sync and that they continue to
reinforce your brand attributes and market niche.
- Students are currently working on producing commercials to promote their career of choice and company brand to address Step 3
- We will complete Step 3 for branding yourself and then work on Step 4 this week
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