Monday, September 19, 2016

September 19-23


  • This is the final day to prepare for the "6-Steps to Branding Yourself" presentations and commercials.
  • Students will present their "6-Steps to Branding Yourself" presentations and commercials.

  • Students are to discuss social media etiquette and safety, how social media can advance their brand
  • Students are to explore propaganda:  how information, especially of a biased or misleading nature, is used to promote or publicize a particular political cause or point of view.  How can propaganda be used to market and discredit competitors.  Students will debate the topic of propaganda and ethics.

  • Technology Foundations

Sunday, September 11, 2016

Sept 12-16

Brand Yourself
6 step to branding yourself

Step 1: Define your overall aspirations. Be specific and clearly define your goals and objectives.
Step 2: Conduct research. How are those who have made it to where you want to be conducting their personal branding efforts? What can you learn from what others are doing, be their efforts good or bad? Who are your biggest competitors and what are they doing to brand themselves?
Step 3: Determine your brand attributes. What do you want your personal brand to convey? What adjectives do you want people to associate with you (as the product) and why? In what niche of the market do you want to become known?
Step 4: Assess your current state. How do people currently perceive you? How large is the gap between the current you and the person you want others to perceive you to be? What needs to change and why?
Step 5: Create your game plan. Your game plan should include more than just branding yourself in social media – it needs to include all aspects of you, as a product. Defining your plan needs to include the tangible and intangible characteristics of personal branding including attire, hair, makeup, behavior, verbal and non-verbal communication.
Your game plan also needs to include the specific social media aspects you’ll use to convey your new personal brand (such as LinkedIn, Facebook FB +%, Twitter, blogs, etc.) and how you will use each of those aspects to build your brand.

Step 6: Manage your brand. Proactively manage all aspects of your brand, ensuring these aspects are in sync and that they continue to reinforce your brand attributes and market niche.

  • Students are currently working on producing commercials to promote their career of choice and company brand to address Step 3
  • We will complete Step 3 for branding yourself and then work on Step 4 this week

Monday, September 5, 2016

September 5th-9th

This week will begin Unit 2/Module 2- Social Media/Propaganda /Branding/Technology Foundations (blog) 

Monday:  Labor Day Holiday

  • We will discuss "Defining Your Brand"
  • Students will create an image for their Brand and write a summary of what their brand means and how it is intended to be used as a marketing piece.
  • Students will present and discuss their Brand artwork